DJ Swagz started the empire in 2001 with a Bang!!! Teaming with NIP he created Elmer's Asphalt. Maybe it wasn't the best, but it was the first and there have been many immitations since. He then went on to make his Platinum Blonde Mp3 site which stands as his lone solo effort. In early 2002 he stepped down as Me Not U President for one simple reason- Sir Law was hungry. Swagz had been to the top of the mountain and he wanted to step aside to give way to a new generation of performers. DJ Swagz may be gone, but every now and then the dollar sign Z may shine once more- even if for a fleeting moment. He will keep a watchful eye over his sheep. Platinum never fades.....